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What Does Your Brand Say About You?

Often when you think of your company’s brand you are thinking about it from the business to consumer perspective and that is important. But equally important is your company’s brand as an employer. What do your employees say about working at your company? What do former employees say about their experience working at your company?

The thing is people talk. One of the most common questions people ask when they’re meeting someone new is, “What do you do?” That conversation often leads to whether or not they like working at their current company. Instead of "hoping" that their response is favorable, here are some questions you can ask yourself (and your management team) to get an unbiased view into how your employer brand measures up:

  • How many employees that have been hired in the last 18 months are still employed with your company today?

  • What is the average employee tenure at your company?

  • How do you show your employees that you value them (aside from paying their salary and providing medical & dental)?

  • Do you have a program in place to recognize the top performers on your teams?

  • If your current employer brand is lackluster, do you have a plan on how to improve it and address it when hiring new employees?

Next time I’ll share some tips on ways to improve your employer brand.

If you’d like to book a free strategy session on this or other talent acquisition topics feel free to reach out to me at

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